PRIVACY POLICY

HYPEWEDDING ("we," "our," or "us") is deeply committed to protecting the privacy of our visitors and users. This Privacy Policy describes how we collect, use, and share your personal information when you visit our website (hosted on Wix.com) or use our wedding photography services.

This Privacy Policy applies to all HYPEWEDDING users (including unregistered visitors, registered users, premium service users, collectively "Users" or "you"), our website, and all related services (collectively, "Services").

By accessing or using our Services, you acknowledge that you have read this Privacy Policy and understand our practices regarding your personal information.

If you have any questions or concerns about this Privacy Policy, please contact us at privacy@hypewedding.com.

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1. INFORMATION WE COLLECT

1.1. Information You Provide to Us:
When you register for our services, book a photography session, purchase our services, or contact us through communication channels (such as customer support, email), you may provide us with:

• Personal Details: Name, email address, phone number, mailing address
• Wedding Information: Wedding date, venue location, preferred photography style, guest count
• Payment Information: Credit card details, billing address (for paid services)
• Communication Records: Messages, consultation notes, special requests, preferences
• Identity Documents: Scanned identification documents when required (ID cards, driver's licenses, passports)
• Photo Release Consent: Permission for portfolio and marketing use of your wedding photos

1.2. Information We Collect Automatically:
When you visit our website or use our services, we may collect:

• Device Information: IP address, browser type, operating system, screen resolution, language settings
• Usage Data: Pages visited, time spent on pages, click patterns, session recordings and heatmaps
• Technical Information: Internet service provider, referring/exit pages, date/time stamps
• Location Data: General geographic location (with your consent)

1.3. Wix Platform Information:
Our website is hosted on Wix.com. As part of this hosting arrangement, Wix may collect certain information as described in their privacy policy, including:

• Technical information about your device and connection
• Website performance and analytics data
• Security monitoring information
• Cookies and tracking technologies (as detailed in Section 7)

1.4. Information from Third-Party Sources:
We may collect information about you from third parties, including:

• Security service providers (to help filter out fraudulent users)
• Social media platforms (when you log in or sign up using social media accounts)
• Lead enhancement companies (to improve our service delivery)
• Advertising and marketing partners (for monitoring and measuring our advertising campaigns)

2. HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

2.1. Service Provision and Operations:
• Provide wedding photography services and consultations
• Schedule photo sessions and manage bookings
• Process payments and send invoices
• Deliver photo galleries and final products
• Provide ongoing customer support and technical assistance

2.2. Service Improvement and Customization:
• Develop, customize, expand, and improve our services
• Analyze user preferences, experiences, and pain points
• Generate aggregated statistical data for business insights
• Monitor and improve website performance

2.3. Communication:
• Send service-related notifications and billing messages
• Respond to inquiries and support requests
• Send promotional messages and marketing communications (with consent)
• Notify you of important service changes or updates

2.4. Marketing and Promotion:
• Promote, sponsor, and offer contests, events, and promotions
• Create marketing materials using your wedding photos (with explicit consent)
• Share selected photos on social media and in our portfolio
• Analyze marketing campaign performance

2.5. Legal and Security:
• Comply with applicable laws and regulations
• Enhance data security and fraud prevention capabilities
• Protect our rights, property, and safety, and that of our users
• Resolve disputes and enforce our agreements

2.6. Machine Learning and Automated Processing:
We may use machine learning technologies to improve our services. When we use machine learning, we ensure either: (i) human involvement remains in the process, or (ii) the machine learning is used in ways that do not significantly impact your personal information.

3. HOW WE SHARE YOUR INFORMATION

WE DO NOT SELL YOUR PERSONAL INFORMATION.

We may share your personal information only in the following circumstances:

3.1. Third-Party Service Providers:
We work with selected service providers who help us deliver and enhance our services, including:

• Wix.com (website hosting and functionality)
• Payment processors (Stripe, PayPal, etc.)
• Cloud storage providers (for photo backup and delivery)
• Email service providers (for communications)
• Analytics services (Google Analytics, etc.)
• Content delivery networks (CDNs)
• Cybersecurity services
• Legal and financial advisors

When we share personal information with AI service providers, we ensure they are contractually obligated not to use the data for training or improving AI models.

3.2. Business Partners (with your consent):
• Wedding venues (for coordination purposes)
• Other wedding vendors (dress/suit rental, catering, etc.)
• Wedding industry publications
• Photography equipment partners

3.3. Legal Requirements:
We may disclose your information when required by law or when we believe in good faith that such disclosure is necessary to:

• Comply with legal obligations, court orders, or government requests
• Protect our rights, property, or safety, or that of our users or the public
• Investigate or prevent fraud, security issues, or technical problems
• Enforce our terms of service or other agreements

3.4. Corporate Changes:
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.

3.5. Photo Usage (with explicit consent):
• Portfolio and marketing materials
• Social media promotion
• Wedding industry publications
• Website galleries and testimonials

4. INTERNATIONAL DATA TRANSFERS

IMPORTANT NOTICE FOR KOREAN AND INTERNATIONAL USERS:

4.1. Data Storage Locations:
Your personal information may be transferred to and processed in countries outside of South Korea, including:

• Israel (where Wix.com Ltd. is based - recognized by the European Commission as providing adequate protection)
• United States (various service providers)
• Other countries where our service providers operate

4.2. Transfer Safeguards:
We ensure appropriate safeguards are in place for international transfers, including:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions by relevant authorities
• Your explicit consent where required
• Privacy Shield certification (for certain transfers)

4.3. EU/UK/Swiss Users:
For users in Europe, the UK, or Switzerland, we ensure that transfers to non-EU countries either:
(i) Have adequate protection levels as determined by the European Commission, or
(ii) Are covered by relevant Standard Contractual Clauses

5. DATA RETENTION

5.1. General Retention Periods:
• Account Information: Until account deletion or 3 years after last activity
• Wedding Photos: 7 years after service completion (for backup and legal purposes)
• Payment Records: 5 years (as required by Korean tax law)
• Marketing Communications: Until you unsubscribe
• Website Analytics: 26 months (Google Analytics default)
• Communication Records: 3 years after last contact

5.2. Legal Retention Requirements:
We may retain certain information longer when required by applicable law, including:

• Commercial transaction records: 5 years (Korean Commercial Act)
• Consumer complaint records: 3 years (Korean Consumer Protection Act)
• Website access logs: 3 months (Korean Personal Information Protection Act)
• Electronic communication records: 1 year

5.3. Early Deletion:
You may request earlier deletion of your personal information, subject to legal requirements and legitimate business needs.

6. YOUR RIGHTS AND CHOICES

6.1. Your Data Rights:
Depending on your location and applicable law, you may have the right to:

• Access your personal information
• Receive a copy of your personal information
• Update, correct, or delete your personal information
• Restrict or object to certain processing of your personal information
• Data portability (receive your data in a portable format)
• Withdraw consent at any time (where processing is based on consent)

6.2. Photo Usage Rights:
• Opt-out of portfolio usage at any time
• Request removal from marketing materials
• Withdraw social media posting consent
• Request specific photos not be used publicly

6.3. Marketing Communications:
• Unsubscribe from promotional emails
• Opt-out of marketing phone calls
• Withdraw consent for marketing communications

6.4. How to Exercise Your Rights:
• Email: privacy@hypewedding.com
• Contact form on our website
• Phone: [Insert Phone Number]
• Mail: HYPEWEDDING, [Insert Physical Address], Jeju, South Korea

We will respond to your request within 10 days as required by Korean law, or within 30 days for GDPR requests.

7. COOKIES AND TRACKING TECHNOLOGIES

7.1. Types of Cookies We Use:

ESSENTIAL COOKIES:
• Website functionality and security
• User authentication and preferences
• Booking system and contact forms

ANALYTICS COOKIES:
• Google Analytics (website usage statistics)
• Wix Analytics (performance monitoring)
• Heatmap tools (user behavior analysis)

MARKETING COOKIES (with consent):
• Social media pixels (Facebook, Instagram)
• Advertising platforms (Google Ads)
• Email marketing tracking

7.2. Cookie Management:
You can control cookies through your browser settings:

DESKTOP BROWSERS:
• Chrome: Settings > Privacy and Security > Clear Browsing Data
• Safari: Preferences > Privacy > Manage Website Data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Edge: Settings > Cookies and Site Permissions

MOBILE BROWSERS:
• Chrome Mobile: Settings > Privacy and Security
• Safari Mobile: Settings > Safari > Block All Cookies
• Samsung Internet: Settings > Privacy and Security

Note: Disabling certain cookies may affect website functionality.

7.3. Do Not Track:
We do not respond to "Do Not Track" signals in browser HTTP headers, but you can manage cookies through your browser settings.

8. COMMUNICATIONS FROM HYPEWEDDING

8.1. Promotional Messages:
We may send you promotional content and messages via email, text, notifications, and marketing calls about HYPEWEDDING or our partners' services.

To opt-out of promotional messages, you can:
• Contact us at privacy@hypewedding.com
• Follow the "unsubscribe" instructions in promotional communications
• Update your preferences in your account settings

8.2. Service and Billing Messages:
We may contact you with important information related to our services, including:

• Service maintenance notifications
• Responses to support requests
• Billing notifications and payment reminders
• Important service changes or updates
• Abuse complaints related to your account

You cannot opt-out of these service-related messages unless you deactivate your account.

9. DATA SECURITY

9.1. Security Measures:
We implement security measures designed to protect your personal information, including:

• HTTPS secure access across most of our service areas
• Industry-standard SSL/TLS encryption for payment information
• Regular PCI DSS (Payment Card Industry Data Security Standard) compliance
• Regular system monitoring for vulnerabilities and attacks
• Limited access to personal information on a need-to-know basis
• Employee training on data protection

9.2. Wix Platform Security:
Our website benefits from Wix's enterprise-level security measures, including:

• ISO 27001 certification
• SOC 2 Type II compliance
• Regular penetration testing
• DDoS protection
• Secure data centers

9.3. Photo Security:
• Encrypted cloud backup systems
• Password-protected client galleries
• Secure file transfer protocols
• Regular backup verification

9.4. Security Limitations:
Despite our efforts, we cannot guarantee absolute protection of your information. We recommend:

• Using strong passwords for your account
• Not sharing sensitive information that could cause significant harm if disclosed
• Being cautious when using less secure areas of our services

10. THIRD-PARTY SERVICES

Our website integrates with various third-party services, each with their own privacy policies:

• Wix.com: Website hosting and functionality
• Google Analytics: Website analytics
• Google Fonts: Typography
• Social Media Platforms: Instagram, Facebook integration
• Payment Processors: Stripe, PayPal
• Email Services: Mailchimp, Gmail
• Cloud Storage: Google Drive, Dropbox
• Booking Systems: Calendly or similar scheduling tools

We recommend reviewing the privacy policies of these services. This Privacy Policy does not apply to such third-party websites and services.

11. CHILDREN'S PRIVACY

Our services are not intended for individuals under 14 years of age (or 16 in certain jurisdictions). We do not knowingly collect personal information from children under the applicable age limit. If we become aware that we have collected personal information from a child under the applicable age, we will take steps to delete such information promptly.

12. PUBLIC AREAS AND USER CONTENT

Our services may include publicly accessible blogs, community forums, and support boards. Any personal information you provide in these areas may be read, collected, and used by others who access them.

If you upload or post user content as part of using our services, you do so at your own risk. We cannot control the actions of other users or the public who may access your content, and we are not responsible for circumvention of privacy settings or security measures.

To avoid unwanted disclosure, we recommend not posting information you do not want to be publicly available.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make "material" changes (as determined by us in good faith), we will notify you before the changes take effect using one of the communication methods described in our Terms of Service.

We recommend checking this page periodically to stay informed about our privacy practices. Unless otherwise stated, our current Privacy Policy applies to all information we have about you.

14. COMPLAINTS AND QUESTIONS

If you have questions about this Privacy Policy or wish to exercise your rights under Sections 6, please contact us:

DATA PROTECTION OFFICER:
Email: privacy@hypewedding.com
Phone: [Insert Phone Number]

GENERAL INQUIRIES:
Email: info@hypewedding.com
WeChat: [Insert WeChat ID]
WhatsApp: [Insert WhatsApp Number]

MAILING ADDRESS:
HYPEWEDDING
[Insert Physical Address]
Jeju, South Korea

COMPLAINTS AND DISPUTES:
If you have concerns about our privacy practices, you may also contact:

KOREAN RESIDENTS:
• Personal Information Protection Commission: privacy.go.kr
• Personal Information Dispute Mediation Committee: 1833-6972
• Personal Information Infringement Report Center: 118

EU/UK RESIDENTS:
• Your local data protection authority
• EU Representative: Wix Online Platforms Limited, 1 Grant's Row, Dublin 2 D02HX96, Ireland
• UK Representative: Wix.Com (UK) Limited, Tower Bridge House, St Katharine's Way, London E1W 1DD, United Kingdom

This Privacy Policy is effective as of [Insert Date] and was last updated on [Insert Date].

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.